Know Your Product
One of the most important things needed to put together a catalog is a good knowledge of the company products being advertised. Since most catalogs are large and give prices as well as information on the items offered, it is essential that the products be correctly priced and that the information fits the piece shown. Even small mistakes could lead to confusion and complaints which take up company time and anger customers. Know your products and check them to be absolutely certain that your catalog will only advertise the products you want shown with the prices deemed appropriate.
Organization is Key
Since most catalogs are large and lengthy, good organization can make all the difference to how well the products advertised sell. Putting the most popular and most engaging products in the front will help to get customers interested. If electronics are selling well, try putting them close to the front. But less attractive or important items should be placed near the back. Simple, necessary products are better placed in the back. This way they are still there but they don't detract from the overall interest of the catalog by making it seem boring.
Understanding Customers
It is important to understand customers and how they think. For instance, an important group of customers who are often overlooked when it comes to magazines and catalogs is small children. Displaying products that are appealing to children is a distinct advantage to any catalog because parents have a way of giving children what they want. If a child really wants something there is a good chance that they will find a way to get it.
Appeal
Having a front page that catches the eye can have an enormous impact. A font page can be the point of decision for whether or not a possible customer chooses to look through your catalog. The front page needs to have products and prices that really peak a customer's interest. Items that sell well (either because of their price or their desirability) are the items that should be displayed in variety on your front page.
A Reliable Service
After taking these things into consideration it is time to choose a publisher who will print your catalog with accuracy and speed. Since you don't want typos or mistakes you need a company that is reliable and offers excellent customer service. Century Publishing is that company. With reasonable prices and outstanding quality they will help you get your catalogs printed flawlessly and quickly.
Knowing What Customers Want
When it comes to business, knowing what customers want is a huge factor. A company that understands and caters to the needs of their clients has a huge advantage over a company that doesn't. The customer must always come first. But on the other hand, there is no way to be a company that focuses on every need of every potential customer. The crucial thing is to understand which needs ought to be met and what demands should be take highest priority.
Potential Dilemmas
Suppose a group of your customers would like to be able to see a listing of your products, but they don't have time to go through hundreds of pages worth of items. Suppose another group of customers wanted to see your entire product line before they made a decision on what they wanted to buy. On one hand you have customers who would prefer something simple. But on the other hand you have customers who want to see every single service and product you have to offer. Two sets of customers who want entirely different things; which do you choose?
Important Needs
This scenario presents a problem that is easily solved. By simply creating brochures for one group and creating catalogs for the other group, you can kill two birds with one stone. But when it comes time to put in an order for your printed advertising materials always consider what needs are most important. If there is high demand for a material that can show every item and service your company offers, it is wiser to order magazines or catalogs. But if the larger customer base wants something simple that they can scan over a cup of coffee, look into a simple option like brochures.
A Company that Understands
A good company strives to understand their customers and to meet their needs. Century Publishing is a company that understands how important your customers are to you. That’s why they can help you get all your commercial printing and publishing done well. Century Publishing offers many services that can be exactly what your company needs to reach their customers.
Choosing the Advertising Option that Fits Your Business Best
Start Planning
When it comes to advertising your business, the publishing and print world offers many options. While this variety is by no means a bad thing, it does bring up some questions that any business should consider before choosing an approach to advertising via paper. Does the business need catalogs, flyers, or pamphlets? Or perhaps it can consider utilizing all three methods. These are important questions because they can affect both the size and choice of materials. But the first and most obvious step to take before considering options is finding a need.
The Need
What the customer needs has always been the million dollar question. But when it comes to advertising it is more like the hundred million dollar question. Answering a need is one of the most important functions for any business. Demand is a fundamental pivot point in virtually all business planning. How much supply you need, how much advertising you should have, how much staff your company needs to employ… demand touches nearly every aspect of a business.
Choosing a Method
Once the need is identified the next step is to select a method of advertising. If your customers need a way to see a complete list of your products, it is better to choose an option like catalogs rather than pamphlets or flyers. On the other hand if your company is having a sale and you need to attract a crowd, flyers might be a good option. It is also good to consider multiple needs and plan ahead to deal with potential demand. Choosing several methods and placing larger orders can often help save time and trouble later on when demand increases.
Getting the Job Done
When it comes to getting the job you want a company that will be fast and effective. You want someone who can get your commercial printing done so you can reach your customers as soon as possible. Century Publishing can help. With a variety of services they can take care of almost any order for a price you can afford. Why deal with publishers who take their time over a job you need done now? Choose a company you can rely on and go with Century Publishing.
