magazine printing Archives - Century Publishing

Magazine Printing Can Transform Your Catalogue

By CenturyPublishing on November 8, 2013 • 0 Comments

As your business grows and matures, it’s time for your catalogue to mature, as well. Magazine printing with full color images and perfect binding is the next step for when your catalogue needs a makeover.

Update your Catalogue

Transform your dated catalogue with the use of high gloss papers. Glossy color copies grabs a reader’s attention. The image quality with high gloss paper is much better than uncoated. Magazine printing will make the images in your catalogue come to life and truly grab your customer’s attention. The sharp image quality of high tech magazine printing and professional binding say quality to your customers. The quality of your catalogue speaks to the quality your business puts into its products. Your audience will equate your products with the high quality perceived in your marketing material. The psychology behind the materials that go into a catalogue is no accident, the high quality design and production sets great catalogues in a category of their own.

Sell the Lifestyle

Catalogue design is an art form that seeks to sell a lifestyle, a feeling, an image. A catalogue should reinforce that brand image. Get professional images and highlight the products and how they are part of the lifestyle that the brand is selling. Craft a story around that lifestyle that fits in the messaging of the brand. Design your catalogue around your most important products and be sure to give them more space. Another design tip is to put images of important products near the edges of the pages to attract more attention. Designing in blocks of 16 pages is advantageous when using heat-set web printing. Don’t forget to leave room for a content page, company information and ordering instructions. If you find you have open pages, fill that with the story of your brand that will highlight that lifestyle you are selling.

Marketing Power Tools

The catalogue is an important marketing tool for any business that sells multiple products. It allows customers that may have never set foot in your store to browse your wares to shop and order your merchandise. Creating a catalogue of your products in a very attractive magazine format that speaks of high quality production will set your brand’s tone even from a distance. A skilled printer can make your designs stand out with a product catalogue that gets you noticed and ship direct to your mailing list with digital work-load management and expert help throughout the printing and fulfillment process.

Power of the Printer

Selecting the right printer to partner with will make all the difference in the end result. Having the technical capabilities is only the first concern. The team of experts that handles your project from start to finish providing detailed advice and personally tackling any problems that might come up is the kind of service that will make you love where you print.

How Real Estate Agents Use Magazine Printing to Stand Out

By CenturyPublishing on September 8, 2013 • 0 Comments

Today’s real estate market is a tight place where any edge can be the difference to closing a sale or not. Many prestigious brokers are looking for new ways to give themselves that edge. One marketing avenue that can make a real-estate office stand out is publishing a magazine. Making your agency into a well-known brand in your local market means not only having your name seen but establishing your agency as the experts.

Go for the local angle

Leaders and experts in the market are immersed in the local flavor. Demonstrate this in a local interest, limited distribution magazine. This can be a great way to highlight popular neighborhoods and nearby attractions. You can showcase the talented agents that make your agency unique and offer informative and entertaining seasonal articles for homeowners and prospective buyers. This sort of high standard production will set any real-estate brokerage head and shoulders above competitors. This publication offers value to the reader with insider tips about local neighborhoods and hot trends while putting the agency front and center. In any market hot neighborhoods can be hotter, and great but overlooked areas can be reinvigorated with a well-placed article in a glossy branded magazine print. Place these articles next to nearby listings compete with high quality images and floor plans and pique interest further. Updated quarterly, this can be a powerful tool for opening up new markets and building a buzz for the real-estate office that can demonstrate they know the area.

Meet and greet

Real-estate is a people oriented field. Let potential house sellers and house hunters know the people to work with by introducing your top agents in a commercially printed high fashion magazine. Your talented agents have the connections and the dedication to take your business to the top. Give them the recognition they deserve and the publicity boost between the pages of your agency’s magazine.

Fads and trends

Fill the pages with decorating tips and household hacks for moving and more. Some of the articles can be placed as marketing for vendors and services in the local area creating stronger business ties with the local community while potentially defraying some of the costs. These local businesses that cater to a similar clientele can be invaluable as a point of distribution as well. A seasonal or quarterly publication schedule will capture new trends and keep listings and content fresh and build a reputable reach with your marketing efforts. The key to making a real-estate magazine work as part of your agency’s marketing strategy is in the printing. The right printing services team can make sure that your final product is the eye catching high quality magazine that gets noticed.

Get the printing right

Find a commercial printer that can handle small or large magazine print runs with professional finishing and attention to detail to deliver a superior magazine. The prestige of marketing with a branded magazine publication will reap high rewards.

When Printing a Magazine

By CenturyPublishing on August 4, 2013 •

The Alluring Magazine Cover Strikes Again

Magazines, brochures, trade publications, catalogs, they all share something in common: the front page. No matter what kind of advertising you do, one thing is for certain. You will always need a good front page. Many people will tell you that first impressions can have very far reaching effects and the truth is that they are right. But people aren't the only ones who make first impressions. The first impression we get of a book or a magazine can be the deciding factor for whether or not we read it. Catch the Eye It is important to make a good impression with your front page and the easiest way to do that is to catch a reader’s eye. There are many factors that play a part in this. Whether the front page is colorful, whether it is intriguing, whether it is bright and upbeat or cold and discouraging are all things to consider. Just the way the front page is put together can make a significant the difference. It is important to grab the attention of customers at just the first glance, so getting a good graphic designer is crucial. Quality photographers can also make an enormous difference in the first impression your materials make. Something Extraordinary The front page of every magazine should be something extraordinary, something that makes you pause and pick it up. The one thing you never want is for your piece to look exactly like everything else. No matter what kind of material you use in your advertising, try to always make it something unique that will intrigue your readers. The front page is what the reader sees first so that is what they need to remember. Quality Work It is important that whatever materials you need printed be excellent work that will stand apart from other catalogs and brochures. Century Publishing can provide all the services you need and can meet the standards you expect. You want your advertising to speak to your customers and Century Publishing would like to help. Century Publishing is the one-stop-shop for all your printing needs. Contact us today to get started on your printing project.