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Finding the Right Printing Service for your Company

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There are three things that should determine what kind of printing service you need for your project: The size of the print run, the detail and quality of the images desired, and the finishing details such as binding and fulfillment. When you weigh your options against what you are looking for, finding the right printer should be much easier.

What’s In a Print

Consider your expected distribution and what the final product should look like, how it should feel in the hand. Real-estate brochures want sharp beautiful photographs, trade publications attract the respect of the industry with professional finishing, and the small publishing house can add physical distribution channels; all with the help of the right printing company and professional team. With the help of an all-digital interface for uploading files and proof acceptance, your team at Century Publishing makes printing decisions easy.

Types of Printing

The type of printing your project should use is largely determined by the number of printed copies you are receiving. For a larger run, say over 10,000 imprints or copies, the preferred choice is web off-set printing with an entire roll of paper fed through the press at a time. Heat-set web press, in which the ink is dried using heat, is ideal for high volume print runs. The use of UV coatings and high gloss paper allows superior image quality. Because the ink is dried during the printing process, this is also a much faster production turnaround for high volume from start to finish. Cold-set web press is a similar process, but because the ink is not force dried, and instead allowed to air dry and absorb into the paper, it does not allow the use of high gloss papers. Correspondingly, this print style has a lower image quality. Set up costs is typically lower making it more attractive for limited print runs, but may not work well when high resolution images are desired. For smaller print runs, when only a thousand or so imprints are desired, but image quality must remain high, a more attractive option is sheet feed printing. Using this method, the paper is cut to size beforehand and fed into the press one sheet at a time. This allows the use of high gloss paper and coatings unlike cold-set. This method loses some time on the printing and drying but makes up for it with its higher image quality. Century Publishing is an industry leader in the North West with four color heat-set web printing technology and six color sheet feed capabilities. Let their team of experts help plan the right print run for your next project.

Finishing Options

Everything from trim and coating to the stitching and binding, requires the same attention to detail. The in-house finishing department at Century Publishing fulfills every order with exceptional service. Bulk mailing service helps speed delivery to just where the finished product is needed. For truly stunning magazine printing, the professionals at Century Publishing are the leaders in printing companies in Spokane.

Finding the Right Printing Service for your Company

By on • 0 Comments

There are three things that should determine what kind of printing service you need for your project: The size of the print run, the detail and quality of the images desired, and the finishing details such as binding and fulfillment. When you weigh your options against what you are looking for, finding the right printer should be much easier.

What’s In a Print

Consider your expected distribution and what the final product should look like, how it should feel in the hand. Real-estate brochures want sharp beautiful photographs, trade publications attract the respect of the industry with professional finishing, and the small publishing house can add physical distribution channels; all with the help of the right printing company and professional team. With the help of an all-digital interface for uploading files and proof acceptance, your team at Century Publishing makes printing decisions easy.

Types of Printing

The type of printing your project should use is largely determined by the number of printed copies you are receiving. For a larger run, say over 10,000 imprints or copies, the preferred choice is web off-set printing with an entire roll of paper fed through the press at a time. Heat-set web press, in which the ink is dried using heat, is ideal for high volume print runs. The use of UV coatings and high gloss paper allows superior image quality. Because the ink is dried during the printing process, this is also a much faster production turnaround for high volume from start to finish. Cold-set web press is a similar process, but because the ink is not force dried, and instead allowed to air dry and absorb into the paper, it does not allow the use of high gloss papers. Correspondingly, this print style has a lower image quality. Set up costs is typically lower making it more attractive for limited print runs, but may not work well when high resolution images are desired. For smaller print runs, when only a thousand or so imprints are desired, but image quality must remain high, a more attractive option is sheet feed printing. Using this method, the paper is cut to size beforehand and fed into the press one sheet at a time. This allows the use of high gloss paper and coatings unlike cold-set. This method loses some time on the printing and drying but makes up for it with its higher image quality. Century Publishing is an industry leader in the North West with four color heat-set web printing technology and six color sheet feed capabilities. Let their team of experts help plan the right print run for your next project.

Finishing Options

Everything from trim and coating to the stitching and binding, requires the same attention to detail. The in-house finishing department at Century Publishing fulfills every order with exceptional service. Bulk mailing service helps speed delivery to just where the finished product is needed. For truly stunning magazine printing, the professionals at Century Publishing are the leaders in printing companies in Spokane.

Magazine Printing Can Transform Your Catalogue

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As your business grows and matures, it’s time for your catalogue to mature, as well. Magazine printing with full color images and perfect binding is the next step for when your catalogue needs a makeover.

Update your Catalogue

Transform your dated catalogue with the use of high gloss papers. Glossy color copies grabs a reader’s attention. The image quality with high gloss paper is much better than uncoated. Magazine printing will make the images in your catalogue come to life and truly grab your customer’s attention. The sharp image quality of high tech magazine printing and professional binding say quality to your customers. The quality of your catalogue speaks to the quality your business puts into its products. Your audience will equate your products with the high quality perceived in your marketing material. The psychology behind the materials that go into a catalogue is no accident, the high quality design and production sets great catalogues in a category of their own.

Sell the Lifestyle

Catalogue design is an art form that seeks to sell a lifestyle, a feeling, an image. A catalogue should reinforce that brand image. Get professional images and highlight the products and how they are part of the lifestyle that the brand is selling. Craft a story around that lifestyle that fits in the messaging of the brand. Design your catalogue around your most important products and be sure to give them more space. Another design tip is to put images of important products near the edges of the pages to attract more attention. Designing in blocks of 16 pages is advantageous when using heat-set web printing. Don’t forget to leave room for a content page, company information and ordering instructions. If you find you have open pages, fill that with the story of your brand that will highlight that lifestyle you are selling.

Marketing Power Tools

The catalogue is an important marketing tool for any business that sells multiple products. It allows customers that may have never set foot in your store to browse your wares to shop and order your merchandise. Creating a catalogue of your products in a very attractive magazine format that speaks of high quality production will set your brand’s tone even from a distance. A skilled printer can make your designs stand out with a product catalogue that gets you noticed and ship direct to your mailing list with digital work-load management and expert help throughout the printing and fulfillment process.

Power of the Printer

Selecting the right printer to partner with will make all the difference in the end result. Having the technical capabilities is only the first concern. The team of experts that handles your project from start to finish providing detailed advice and personally tackling any problems that might come up is the kind of service that will make you love where you print.

How Real Estate Agents Use Magazine Printing to Stand Out

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Today’s real estate market is a tight place where any edge can be the difference to closing a sale or not. Many prestigious brokers are looking for new ways to give themselves that edge. One marketing avenue that can make a real-estate office stand out is publishing a magazine. Making your agency into a well-known brand in your local market means not only having your name seen but establishing your agency as the experts.

Go for the local angle

Leaders and experts in the market are immersed in the local flavor. Demonstrate this in a local interest, limited distribution magazine. This can be a great way to highlight popular neighborhoods and nearby attractions. You can showcase the talented agents that make your agency unique and offer informative and entertaining seasonal articles for homeowners and prospective buyers. This sort of high standard production will set any real-estate brokerage head and shoulders above competitors. This publication offers value to the reader with insider tips about local neighborhoods and hot trends while putting the agency front and center. In any market hot neighborhoods can be hotter, and great but overlooked areas can be reinvigorated with a well-placed article in a glossy branded magazine print. Place these articles next to nearby listings compete with high quality images and floor plans and pique interest further. Updated quarterly, this can be a powerful tool for opening up new markets and building a buzz for the real-estate office that can demonstrate they know the area.

Meet and greet

Real-estate is a people oriented field. Let potential house sellers and house hunters know the people to work with by introducing your top agents in a commercially printed high fashion magazine. Your talented agents have the connections and the dedication to take your business to the top. Give them the recognition they deserve and the publicity boost between the pages of your agency’s magazine.

Fads and trends

Fill the pages with decorating tips and household hacks for moving and more. Some of the articles can be placed as marketing for vendors and services in the local area creating stronger business ties with the local community while potentially defraying some of the costs. These local businesses that cater to a similar clientele can be invaluable as a point of distribution as well. A seasonal or quarterly publication schedule will capture new trends and keep listings and content fresh and build a reputable reach with your marketing efforts. The key to making a real-estate magazine work as part of your agency’s marketing strategy is in the printing. The right printing services team can make sure that your final product is the eye catching high quality magazine that gets noticed.

Get the printing right

Find a commercial printer that can handle small or large magazine print runs with professional finishing and attention to detail to deliver a superior magazine. The prestige of marketing with a branded magazine publication will reap high rewards.
Century Publishing
5710 E. Seltice Way
Post Falls, Idaho  83854
Phone: (800) 824-1806
Fax: 208-765-9003
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