Why Calendars?
Even though calendars may not be the first thought that comes to mind when we think about advertising for businesses, they are by no means unimportant or useless. Calendars can be used effectively in many ways, both as advertising tools and marks of appreciation. However, if constructed incorrectly they may end up simply as wasted time and resources. Only well-made calendars that catch the eye are going to end up hanging on your customer's wall and not in a recycling bin.
Picture Association
One of the most important things to think about when creating a calendar is the picture association factor. We tend to associate pictures and images in our minds with certain months and seasons. A calendar needs to be made so that the pictures fit the typical idea of what the calendar month looks like. If the picture doesn't fit or isn't a quality photograph the consumer won't think twice about just throwing the calendar away.
A Colorful Thank-You
Calendars are often used as a thank-you for long-time or higher priority customers. This tactic can be a good one because it serves a double purpose. First, it serves the purpose of showing that the company cares about the customer. Second, it serves as an advertising agent for those who visit the home of the customer and see the calendar. This means that the company is not only advertising, they are advertising to people who are likely to fit the profile for future customers.
Someone to Count On
Customers count on business to remember and care about them. Printing calendars are an excellent way to show that your company values their business and haven't forgotten them. At Century Publishing, they care just as much about giving you the service and care you deserve as you do for the customers that choose your company. Century Publishing understands that even the little jobs are important so if you have a need, don't hesitate. Show your customers that you care by having Century Publishing make these simple signs of appreciation for them. It will enhance your reputation for customer service and also play a useful role in your advertising strategy.
